Email Marketing Tool

cassjoachim
Teilnehmer/-in

Personalized token in CTA or Button

lösung

Hello, 

 

I would like to add a Personalized token to a Call to Action within an automated email template. Each contact has a unique link so we've added this link as a property field in their Conversion record. 

 

Hubspot doesn't seem to allow a personalization token to be added to a button or change the way the personalization token is displayed in the email. How can we make this look better? 

Cannot add token to CTA.png

1 Akzeptierte Lösung
karstenkoehler
Lösung
Berühmtheit | Partner
Berühmtheit | Partner

Personalized token in CTA or Button

lösung

Hi @cassjoachim,

 

As @bsheen already pointed out, this is not possible at this stage and I'd also recommend upvoting the idea.

 

I wanted to highlight that you can work around the limitation by mimicking a HubSpot CTA. You would simply create a PNG file that looks like a CTA. You can then add the personalization token to the image URL.

 

I've recorded my screen for an example. First, I'm getting the First name personalization token from the raw HTML, then I add it to a Google search link.

 

cta-link.gif

 

If you've found this workaround helpful, let me know!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

Lösung in ursprünglichem Beitrag anzeigen

10 Antworten
APIANT1
Teilnehmer/-in | Elite Partner
Teilnehmer/-in | Elite Partner

Personalized token in CTA or Button

lösung

And it also works in an auto email sequence. Just use this format in the link {{contact.email}}

APIANT1
Teilnehmer/-in | Elite Partner
Teilnehmer/-in | Elite Partner

Personalized token in CTA or Button

lösung

It also works in snippets.

 

 

APIANT1
Teilnehmer/-in | Elite Partner
Teilnehmer/-in | Elite Partner

Personalized token in CTA or Button

lösung

This works for me in a link in a chat bot Send message action. Maybe this is new and now it works in emails as well?

APIANT1_0-1665149916803.jpeg

 

SArora1
Mitglied

Personalized token in CTA or Button

lösung

Hi @cassjoachim ,

 

<p>Here's your <a href="{{ contact.website }}">personalized link</a>.</p>.

 

We can use the above code as a workaround along with some CSS styling to make your Hyperlink display as a CTA .

 

Thanks

Swayam

Grazitti Interactive

bsheen
HubSpot-Moderator/-in
HubSpot-Moderator/-in

Personalized token in CTA or Button

lösung

Hi @cassjoachim,

Thanks for reaching out!

 

At this time, it is not possible to add personalization tokens to CTAs. This is due to the way CTAs are constructed and added to marketing emails. As you’ve discovered, you can add personalization tokens into links in your email, which is what I would recommend here. You could modify the link text to something more natural for this personalized URL. Then, you can track specific link clicks through the email’s performance tab. -see Analyze your marketing email campaign performance.

 

I would also encourage you to add your use case and an upvote to this HubSpot Idea to further bring it to our product team's attention. 

 

Best,

Brendan

 



 

karstenkoehler
Lösung
Berühmtheit | Partner
Berühmtheit | Partner

Personalized token in CTA or Button

lösung

Hi @cassjoachim,

 

As @bsheen already pointed out, this is not possible at this stage and I'd also recommend upvoting the idea.

 

I wanted to highlight that you can work around the limitation by mimicking a HubSpot CTA. You would simply create a PNG file that looks like a CTA. You can then add the personalization token to the image URL.

 

I've recorded my screen for an example. First, I'm getting the First name personalization token from the raw HTML, then I add it to a Google search link.

 

cta-link.gif

 

If you've found this workaround helpful, let me know!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

tgupta11
Teilnehmer/-in

Personalized token in CTA or Button

lösung

Hi @karstenkoehler is there a way to utilize this workaround without having the link direct to a google search of the token value? I would like the link to open in the user's default web browser, rather than a google serp.

CDupuis
Teilnehmer/-in

Personalized token in CTA or Button

lösung

Hi @karstenkoehler, is there a way to utilize this workaround without having the link direct to a google search of the token value?

Thanks!

EBrady0
Teilnehmer/-in

Personalized token in CTA or Button

lösung

This is almost exactly what i need! I'm working on an email and have created the button image and found my personalization token code. However, I need the link to open in the user's default web browser, rather than a google serp. Do you have advice or what I can use instead of "https://www.google.com/search?q=" to serve my purpose?

 

Thank you!

Erin

CDupuis
Teilnehmer/-in

Personalized token in CTA or Button

lösung

Hi @EBrady0! Did you ever find a solution for how to utilize this functionality without having the link direct to google search? I'm currently trying to solve for the same problem.

Thank you!! 

Casey