This is going to require a separate marketing email just for the Japanese contacts and an assisting workflow and custom property. The regular default value in a marketing email cannot solve for this alone. Here's what you would do:
Create a single-line text property "Full formal salutation (jp-en)"
Create a workflow that enrolls contacts based on 'When filter criteria is met' > Country is any of Japan
Set up an and/or branch to check whether the first name is known or unknown
Use the 'Set property value' workflow action in each branch to specify the value of the property from step 1: 'Hello, {{ contact.firstname }}-san' when the first name is known, a more generic version when it is unknown
Run the workflow and use the token in your email
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
This is going to require a separate marketing email just for the Japanese contacts and an assisting workflow and custom property. The regular default value in a marketing email cannot solve for this alone. Here's what you would do:
Create a single-line text property "Full formal salutation (jp-en)"
Create a workflow that enrolls contacts based on 'When filter criteria is met' > Country is any of Japan
Set up an and/or branch to check whether the first name is known or unknown
Use the 'Set property value' workflow action in each branch to specify the value of the property from step 1: 'Hello, {{ contact.firstname }}-san' when the first name is known, a more generic version when it is unknown
Run the workflow and use the token in your email
Best regards!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer