Personalization Tokens for Reply-To Email Addresses

[JTorres17]

Hello, 

Is there a way to create an automated process for when a contact replies to a general email handle (ex. support@company.com), that the general email handle changes to separate address that is segmented to the proper area.

Real life example: 

Gym sends out mass email promoting Personal Training, contact replies to general email address expressing interest so they are then looped into a conversation for their specific gym location and the PT manager. 

[karstenkoehler · Accepted solution]

Hi @JTorres17,

As long as you know who the responsible person is before sending, yes. They must either be a HubSpot user and an owner (contact owner or custom owner) of the recipient or their email address must be stored in a single-line text field for each contact. The from address and reply to fields in the marketing email editor accept both of the aforementioned as personalisation tokens. Just open the dropdown for the reply-to address to add a personalisation token.

If it's not something you can specify before sendings, you could create different mail-to-hyperlinks within the email.

It is not possible to make the general reply-to link dynamic based on which content within the email the contact engages with.

Best regards!

[JTorres17]

Perfect! So how would you create different mail-to-hyperlinks within the email?

[karstenkoehler]

@JTorres17 any result from a search for 'mail to link generator' will do, for example: https://parcel.io/tools/mailto

HubSpot can be a bit moody and will sometimes strip away parameters if you add such a link to a CTA. Make sure to test thoroughly before sending.

Best regards!