Openers iOS

[Gingerjenny]

Hello everybody, I#m confused about the openers via iOS 15: Are they always tracked as "opened" even the person did not open since apple sets a pixel? Or is it tracked as "unopened"? THX, Jenny

[Sdasfasfw]

Hi Jenny! That's a great question about iOS 15 openers. From what I understand, the new privacy features in iOS 15 mean that open rates may not be as accurate as they used to be. However, I'm not exactly sure how the tracking works when someone doesn't actually open the email. You might try searching for more information on Opener Shortpump  or asking on a forum for email marketing experts. Good luck!

[Gingerjenny]

Hi Karsten, thx a lot 🙂 

[karstenkoehler · Accepted solution]

Hi @Gingerjenny,

Tom Monaghan from the HubSpot product team has explained this in-depth here: https://community.hubspot.com/t5/Email-Marketing-Tool/iOS-15-let-s-talk-about-it/m-p/513936/highligh...

Hope this helps!