Open Rate in Analyzing Email performance Dashboard vs Exported Data


Hi Team,

I have a Campaign :- Fintech Focus. In this campaign there are multiple Emails.I have exported data for all emails of fintech focus.when i calculate the average of open rate of all those emails in klipfolio it is giving 18% but in Hubspot dashboard it is 12%.Please Suggest why this is happening though it should give the same avg open rate through Exporting excelsheet as well as on hubspot dashboard.

                                                 Any help will be greatly appreciated.

1 Reply 1
HubSpot Employee

Hi @Benzinga  HubSpot applies a one mega-pixel image to each email. If the image is loaded from our server, we count the message as opened. Find out more here.   


I can't address how Klipfolioaccounts for email opens. It would proable be best to reach out to your Klipfolio developer or the person who integrated HubSpot into the platform for further troubelshooting. 


Thank you,

Ed Justen 

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