Email Marketing Tool

ISmolin
Contributor

Newsletter's images in a test email and email to the customers differ

SOLVE

Good day, colleagues,

 

We have different experiences when sending a test email with a newsletter that has images before sending it to the customer and an email with the same newsletter to real customers. 

 

The images seem different in size and narrower in a mobile version. Can this be the reason for the format and size of images based on the OS the recipients have: Mac or Windows and the mobile or desktop version of mailboxes they use? 

 

It's absolutely the same content and template that we sent both times. 

 

Thanks 

2 Accepted solutions
PamCotton
Solution
Community Manager
Community Manager

Newsletter's images in a test email and email to the customers differ

SOLVE

Hey @ISmolin, thank you for posting in our Community!

 

The difference in image appearance between the test email and the one sent to customers is likely due to how various email clients and devices render content. Factors such as the recipient’s OS (Mac or Windows), email client (Gmail, Outlook, Apple Mail), and whether they are viewing it on mobile or desktop can cause differences in how images are displayed.

 

Some email clients automatically resize or adjust images based on the screen size or email client settings. To minimize these discrepancies, ensure your images are responsive by using percentage-based widths (like 100% width) and test your emails across multiple clients and devices. This way, the images can adjust better to different screen sizes.

 

To our top experts, @danmoyle and @Brenner do you have any recommendations for @ISmolin matter?

 

Thank you,

 

Pam

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danmoyle
Solution
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Newsletter's images in a test email and email to the customers differ

SOLVE

Hi @ISmolin. +1 for the insight from @PamCotton. Which is why, instead of sending a test email, I use the "Inbox Preview" and test the email against many recipient options. It's not perfect, but it's more helpful than sending one or two test emails to folks with likely the same email provider. Here's an example of that works: 

 

 

So with what Pam laid out for image sizes, and comprehensive testing, I think you should be in a better position to send consistent emails. 

Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!


Dan Moyle

HubSpot Advisor

LearningOps | Impulse Creative

emailAddress
dan@impulsecreative.com
website
https://impulsecreative.com/

View solution in original post

4 Replies 4
danmoyle
Solution
Most Valuable Member | Elite Partner
Most Valuable Member | Elite Partner

Newsletter's images in a test email and email to the customers differ

SOLVE

Hi @ISmolin. +1 for the insight from @PamCotton. Which is why, instead of sending a test email, I use the "Inbox Preview" and test the email against many recipient options. It's not perfect, but it's more helpful than sending one or two test emails to folks with likely the same email provider. Here's an example of that works: 

 

 

So with what Pam laid out for image sizes, and comprehensive testing, I think you should be in a better position to send consistent emails. 

Did my answer help? Please "mark as a solution" to help others find answers. Plus I really appreciate it!


Dan Moyle

HubSpot Advisor

LearningOps | Impulse Creative

emailAddress
dan@impulsecreative.com
website
https://impulsecreative.com/
ISmolin
Contributor

Newsletter's images in a test email and email to the customers differ

SOLVE

Thank you, @danmoyle. I appreciate your time and support. I will try it out. 

0 Upvotes
PamCotton
Solution
Community Manager
Community Manager

Newsletter's images in a test email and email to the customers differ

SOLVE

Hey @ISmolin, thank you for posting in our Community!

 

The difference in image appearance between the test email and the one sent to customers is likely due to how various email clients and devices render content. Factors such as the recipient’s OS (Mac or Windows), email client (Gmail, Outlook, Apple Mail), and whether they are viewing it on mobile or desktop can cause differences in how images are displayed.

 

Some email clients automatically resize or adjust images based on the screen size or email client settings. To minimize these discrepancies, ensure your images are responsive by using percentage-based widths (like 100% width) and test your emails across multiple clients and devices. This way, the images can adjust better to different screen sizes.

 

To our top experts, @danmoyle and @Brenner do you have any recommendations for @ISmolin matter?

 

Thank you,

 

Pam

Você sabia que a Comunidade está disponível em outros idiomas?
Participe de conversas regionais, alterando suas configurações de idioma !


Did you know that the Community is available in other languages?
Join regional conversations by changing your language settings !




ISmolin
Contributor

Newsletter's images in a test email and email to the customers differ

SOLVE

Thanks a million, @PamCotton. How do I do this part? "To minimize these discrepancies, ensure your images are responsive by using percentage-based widths (like 100% width) and test your emails across multiple clients and devices. This way, the images can adjust better to different screen sizes". Appreciate you. 

0 Upvotes