Negatively score any/all emails, not individual ones

[OWMarketing]

I've assigned positve scoring based on how many times an email has been opened e.g. +1 for one time, +2 for two etc. I'm trying to do the same for those contacts who DO NOT open emails.

e.g. -1 for first time, -2 for the second and so on. I want this to be an almost universal scoring system, and not tied to a specific email campaign (in which case I'd have to add as a scoring criteria each time we do a new send out).

Cheers!

[Phil_Vallender · Accepted solution]

Hi @OWMarketing 

You might try using the Sends since last engagement property which logs the number of marketing emails sent to a contact since they last opened or clicked one. 

Hope this helps.

[OWMarketing]

Thanks Phil - worked perfectly!