Negatively score any/all emails, not individual ones

SOLVE
OWMarketing
Participant

I've assigned positve scoring based on how many times an email has been opened e.g. +1 for one time, +2 for two etc. I'm trying to do the same for those contacts who DO NOT open emails.

 

e.g. -1 for first time, -2 for the second and so on. I want this to be an almost universal scoring system, and not tied to a specific email campaign (in which case I'd have to add as a scoring criteria each time we do a new send out).

 

Cheers!

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1 Accepted solution

Accepted Solutions
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner

Hi @OWMarketing 

 

You might try using the Sends since last engagement property which logs the number of marketing emails sent to a contact since they last opened or clicked one. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

2 Replies 2
Phil_Vallender
Solution
Most Valuable Member | Diamond Partner

Hi @OWMarketing 

 

You might try using the Sends since last engagement property which logs the number of marketing emails sent to a contact since they last opened or clicked one. 

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies

View solution in original post

OWMarketing
Participant

Thanks Phil - worked perfectly!