My Click through rate is not doing well :(

[JTengstrom]

Hello,

Last night I experimented for the very first time with Hubspot. I have never attempted email marketing on my own but I thought to give it a bash. I created a single ad and sent it to two different groups.

Ad #1 was sent to 101 people and generated following statistics:

Open rate 27.1%

Click rate 0%

Successful Deliveries 95.05% (96)

Bounces 5

Unsubscribes 1

Spam Reports 1

Ad #2 was sent to 98 people and generated following statistics:

Open rate 28.9%

Click rate 3.1%

Successful Deliveries 98.98% (97)

Bounces 1

Unsubscribes 1

Spam Reports 0

I decided to reformat my email message in hopes to get people to click the link leading to my website. Thus, I made a second email. This second email was sent no more than 2 hours ago but has already generated the following statistics:

Ad #3 was sent to 21 people and generated following statistics:

Open rate 23.8%

Click rate 0%

Successful Deliveries 100% (21)

Bounces 0

Unsubscribes 0

Spam Reports 0

Where can I go to have my email design/message critiqued so I can get people to click on my button while increasing my click-through rate?

Thank you,

John

[karstenkoehler · Accepted solution]

Hi @JTengstrom,

Without having seen the emails or knowing your audience it's hard to give actionable advice. There are a lot of factors that play into email performance.

For starters, I'd recommed checking out some of the many advice pieces on optimizing email metrics:

Improve Your Email Click-Through Rate With These 14 Simple Tweaks

13 Ways to Boost Your Marketing Email Click-Through Rate

23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates

In any case, optimization is a marathon, not a sprint. With each email send, you'll get a better understanding of what works well and what doesn't.

HubSpot also has a free academy course on email marketing which I'd highly recommend if you're just starting on your email journey: https://academy.hubspot.com/courses/email-marketing

Good luck!

[JTengstrom]

I'm more interested in a community based response simply because it shows the strength behind the product being used and also that people trust it! Community following is a big deal these days! When community works together for the greater good we then can see the real life possibilities.

Usually when you pay a company for help the rates charged are out-of-touch, there is no accountability and the end result simply **bleep**!

I'd like to avoid all that b.s. if you know what I mean?

[karstenkoehler · Accepted solution]

Hi @JTengstrom,

Content review / optimization is not part of HubSpot's offering. However, there are a lot of experts who can help you on a paid basis.

HubSpot Solutions Directory

HubSpot Community Top Solution Leaderboard (most members offer services)

On The Bench (third party HubSpot services)

Hope this helps!

[JTengstrom]

How is it possible to have my content reviewed? I think my rates for getting the emails opened are good just that I need to get people to open the link to my website.

[karstenkoehler · Accepted solution]

Hi @JTengstrom,

Without having seen the emails or knowing your audience it's hard to give actionable advice. There are a lot of factors that play into email performance.

For starters, I'd recommed checking out some of the many advice pieces on optimizing email metrics:

Improve Your Email Click-Through Rate With These 14 Simple Tweaks

13 Ways to Boost Your Marketing Email Click-Through Rate

23 Simple Email Marketing Tips to Improve Your Open and Clickthrough Rates

In any case, optimization is a marathon, not a sprint. With each email send, you'll get a better understanding of what works well and what doesn't.

HubSpot also has a free academy course on email marketing which I'd highly recommend if you're just starting on your email journey: https://academy.hubspot.com/courses/email-marketing

Good luck!