Email Marketing Tool

CZerbey
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Multiple email opens with 0 milisecond duration

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I sent marketing emails and when exporting the recipient list within the email to see who opened/clicked, I have some folks who have opened the email numerous times. Still, the open duration was 0 (one person appeared to have opened the email 16 times but with 0 duration for each open). 

 

Does anyone have an idea why? 

 

Thanks!

 

 

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1 Soluciones aceptada
karstenkoehler
Solución
Miembro del salón de la fama | Partner
Miembro del salón de la fama | Partner

Multiple email opens with 0 milisecond duration

resolver

Hi @CZerbey,

 

Some email clients and service providers check incoming emails to prevent the risk of fraud, spam etc. Some also try to camouflage human opens behind a bot open. It sounds like that's what you're experiencing. The checks are loading the email contents in a safe environment before the email is passed on to the end user – making it look to HubSpot as if the email was opened by a human.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

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3 Respuestas 3
CZerbey
Miembro

Multiple email opens with 0 milisecond duration

resolver

Thank you so much Karsten! I thought something like that could be behind the odd data but wasn't sure. 

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karstenkoehler
Solución
Miembro del salón de la fama | Partner
Miembro del salón de la fama | Partner

Multiple email opens with 0 milisecond duration

resolver

Hi @CZerbey,

 

Some email clients and service providers check incoming emails to prevent the risk of fraud, spam etc. Some also try to camouflage human opens behind a bot open. It sounds like that's what you're experiencing. The checks are loading the email contents in a safe environment before the email is passed on to the end user – making it look to HubSpot as if the email was opened by a human.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

CZerbey
Miembro

Multiple email opens with 0 milisecond duration

resolver

Actually - one more question. Bot filtering is on in the email - would that not prevent the issue with multiple opens but no duration?

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