Manually create url tracking links vs Email tracking automation in settingsSOLVE
Jul 8, 2020 11:57 AM - edited Jul 8, 2020 11:58 AM
Can someone explain the difference or best practice between manually creating tracking links using the HS url tracking builder, vs the settings at Settings > Marketing > Email > Tracking, which can be turned on to automaticaly build paramaters for tracking all links in HS emails?
I inherited many email compaigns that the previous manager had been using url builder to manually create 12 links per issue, every issue, and then pasting them in from the url builder to the email editor. If I just used the original links (i.e. a link to a blog post) shouldn't the global settings automatically tag it so I can see all the granular data I need?
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Jul 9, 2020 2:26 AM
Usually using UTM for tracking is for external links coming to your website so you can see their source.
In Hubspot once you turn on the option like you did in the question you will be able to see in each email the links that were clicked and by whom, which is much more than you will get by using UTMs.
IMO use UTMs for tracking external and use the HS system for all the internal links.
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