Issue with click through rate & click rate?SOLVE
2 weeks ago
When checking the click through rate & click rate in email performance, it is clearly explained as follows:
Click rate is the percentage of people who clicked a link in your email out of the people who were delivered your email
Click through rate
The percentage of recipients who clicked a link in your email out of those who opened it.
However, in this post that I have just read "The Best Time to Send an Email (Research-Backed)" (https://blog.hubspot.com/marketing/best-time-to-send-email), it is said that
"Click-through rate refers to the number of people who open a link or image in an email. This number will always be smaller than the open rate of emails opened due to the fact that it's calculated using the total number of emails sent." and "Click-to-open rate
When comparing the number of people that opened your email and the number that clicked on any links, that data is called click-to-open rate".
This leads me to confusion, as I have aways understood that click-through rate was related to clicks vs opens, but in the post is related to clics vs delivered emails.
Can anyone help?
Solved! Go to Solution.