Is there any best practices for creating the journeys

[KCheng]

I'm quite new with the journeys and would love to hear some suggestions on how to utilize them. Open to any best practices in different industries. Thanks!

[webdew]

Hi @KCheng ,

Are you referring to the general buyer's journey, here are some helpful resources that can help you with- 

• What Is the Buyer's Journey?
• How to Create Content for Every Stage of the Buyer's Journey
• Developing the Buyer’s Journey for Your Business
  
  
  

  Hope this helps!
  

  
  If we were able to answer your query, kindly help the community by marking it as a solution.
  
  Thanks and Regards.

[karstenkoehler · Accepted solution]

Hi @KCheng,

Could you share some more context about your industry, persona, product, sales process? I assume that with journeys you're referring to workflows and they can be so widely applied that it's hard to narrow down an answer to a few specific points.

Still, for some general resources, I'd recommend the following:

Creating a Lead Nurturing Workflow

How to Set Scalable Lead Nurture Workflows in HubSpot

10 examples of HubSpot workflows you should implement today

Should you be referring to the customer or buyer's journey, you might find these resources helpful:

What Is the Buyer's Journey?

How to Create Content for Every Stage of the Buyer's Journey

Hope this helps!