Is it possible to change the formatting of the Recent Conversion property in email personalization?

[KAnd]

Is it possible to change the formatting of the property Recent Conversion in email personalization?

We'd like to send out follow-ups for content downloads such that it thanks people for downloading a particular piece of content, with the email personalization as follows.

"Thank you for downloading the [Supply Chain] case study." where "Supply Chain" is the title of the piece. But when we use Recent Conversion to populate this field, because of the way it's formatted to input Page Name: Form Name, the best we can do with creative form and page naming is have it render like this:

"Thank you for downloading the Supply Chain: Case Study." 

Is there any way to change the way the formatting renders in personalization to remove the colon ":"? Any info helps!

[karstenkoehler · Accepted solution]

Hi @KAnd,

This unfortunately can't be changed. Recent conversion is always formatted as the name of the page the form was submitted on, followed by a colon, then the name of the submitted form.

A different formatting here would require a custom single-line text property and custom code, available in Operations Hub Professional or Enterprise.

There are two workarounds that I would suggest here. The first one is probably one you're not going to like: creating a different follow-up email for each offer.

The second one would be a hidden property in all of your forms that captures a default value in the formatting of your liking. E.g. the form would capture the value "Supply chain" into a custom single-line text property Content offer title for emails. You would then have full control over the title.

Hope this helps!