Hubspot and Mailchimp integration settings
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Hubspot and Mailchimp integration settings
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Q: When a new user subscribes on our website using Mailchimp form, he is added to Hubspot contacts list. Hubspot automatically changes his Lifecycle Stage to Lead. How can I set it up to apply the Subscriber lifecycle stage by default to such contacts??
Short A: Integration operating as designed.
Longer A:
The HubSpot-MailChimp integration is designed as an integration to facilitate lead capture (not 'subscribers'). As such, we cannot change this default behavior in the inegration.
- see HubSpot-MailChimp Integration page
However, you can simulate the behavior you want by setting up a HubSpot workflow to automatically perform the following actions when a new contact is created.
-1- Clear the Lifecycle stage contact property
-2- Set the Lifecycle stage contact property to Subscriber
Warning: Forcing the HubSpot Lifecycle stage to go backwards will have a permanent negative effect on Lifecycle stage conversion reporting. Once implemented, there's no way to 'fix' reporting.
Good things to read before implementing this solution
- Difficulty reporting due to violation of HubSpot Lifecycle Stage Best Practice
Always happy to help you build on HubSpot.
Best,
Frank
Hubspot and Mailchimp integration settings
SOLVEHelp other HubSpot searchers find this post quickly by accepting this solution today.
Q: When a new user subscribes on our website using Mailchimp form, he is added to Hubspot contacts list. Hubspot automatically changes his Lifecycle Stage to Lead. How can I set it up to apply the Subscriber lifecycle stage by default to such contacts??
Short A: Integration operating as designed.
Longer A:
The HubSpot-MailChimp integration is designed as an integration to facilitate lead capture (not 'subscribers'). As such, we cannot change this default behavior in the inegration.
- see HubSpot-MailChimp Integration page
However, you can simulate the behavior you want by setting up a HubSpot workflow to automatically perform the following actions when a new contact is created.
-1- Clear the Lifecycle stage contact property
-2- Set the Lifecycle stage contact property to Subscriber
Warning: Forcing the HubSpot Lifecycle stage to go backwards will have a permanent negative effect on Lifecycle stage conversion reporting. Once implemented, there's no way to 'fix' reporting.
Good things to read before implementing this solution
- Difficulty reporting due to violation of HubSpot Lifecycle Stage Best Practice
Always happy to help you build on HubSpot.
Best,
Frank
