HubSpot SMS A/B tests

[annieg241]

We need the ability to do A/B tests for HubSpot SMS. We need the same capability as marketing email A/B tests. It's very inconvenient right now.

[karstenkoehler · Accepted solution]

Hi @annieg241,

You're correct, there is no dedicated A/B test feature for SMS in HubSpot. You could however request that feature in the HubSpot Ideas section of the community, reviewed by the product team: https://community.hubspot.com/t5/HubSpot-Ideas/idb-p/HubSpot_Ideas

For now, the workaround would be to design the test logic from scratch, e.g. using a workflow that enrolls your contacts, then branches randomly (e.g. 50/50), uses the 'Edit record' workflow action to label one group as test, the other as control, then send the SMS. After, you could look at your desired metric by the test/control property.

Best regards!