How to distribute multiple unique links with one enail?

SOLVE
dennis12
Member

Hi everybody,

I am facing the following issue.

We want to send our customers an e-mail with an unique link for each customer to use individually.

On the one hand, we could do it manually, for each customer we send a new email with a new link. This would be quite a pain.

So, we'd like to send an email where we can use a CTA, providing an unique link for each email-adress.

 

I am looking forward to your answers.

Cheers 

Dennis

 

 

0 Upvotes
1 Accepted solution

Accepted Solutions
MFrankJohnson
Solution
Thought Leader

Q: How to distribute multiple unique links with one email?

 

Short A: Use personalization tokens in URL parameters.

 

Longer A:

We've had success using a combination of URL query parameters and HubSpot Personalization tokens in email to achieve your desired result.

Example:

https://example.com/?utm_source={{contact.email}}, when used in an email to a contact whose email address was 'bob@example.com', would yield a link as follows:

https://example.com/?utm_source=bob@example.com

(see image)

hubspot-email-utm-parameter-using-personalization-token.png

 

Here's the code for that email:

<p>Hi&nbsp;{{contact.firstname}},</p>
<p>This is what your unique link looks like - <a href="https://example.com/?utm_source={{contact.email}}">https://example.com/?utm_source={{contact.email}}</a></p>
<p>Sincerely,</p>
<p>Your name</p>

Obviously, since HubSpot keys on email address and therefore guarantees uniqueness in this contact property, every link created using this technique is guaranteed to be 'unique' as long as you've REQUIRED all contact records to have email addresses.

 

Additionally, depending on your use case, this could / would prove problematic should your recipient forward the email containing their 'unique link'.

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

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8 Replies 8
MFrankJohnson
Solution
Thought Leader

Q: How to distribute multiple unique links with one email?

 

Short A: Use personalization tokens in URL parameters.

 

Longer A:

We've had success using a combination of URL query parameters and HubSpot Personalization tokens in email to achieve your desired result.

Example:

https://example.com/?utm_source={{contact.email}}, when used in an email to a contact whose email address was 'bob@example.com', would yield a link as follows:

https://example.com/?utm_source=bob@example.com

(see image)

hubspot-email-utm-parameter-using-personalization-token.png

 

Here's the code for that email:

<p>Hi&nbsp;{{contact.firstname}},</p>
<p>This is what your unique link looks like - <a href="https://example.com/?utm_source={{contact.email}}">https://example.com/?utm_source={{contact.email}}</a></p>
<p>Sincerely,</p>
<p>Your name</p>

Obviously, since HubSpot keys on email address and therefore guarantees uniqueness in this contact property, every link created using this technique is guaranteed to be 'unique' as long as you've REQUIRED all contact records to have email addresses.

 

Additionally, depending on your use case, this could / would prove problematic should your recipient forward the email containing their 'unique link'.

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

View solution in original post

jgf
Member

Thanks Frank,

 

However in good oldfashion HTML style I am trying to accomplish this:

<a href="https://example.com/?utm_source={{contact.email}}">Click here</a>

I have several utm variables I need to send, and the URL becomes long and ugly. I want to hide it behind the "Click Here" text or better as a button link. 

This issue I have not been able to solve?

Any ideas?

Thanks in advance

/Jess

0 Upvotes
sandeeph
Participant

There no option for HTML is the sequence.


How can we achieve this in sequence?

 

Meireles
Participant

"However in good oldfashion HTML style I am trying to accomplish this:

<a href="https://example.com/?utm_source={{contact.email}}">Click here</a>

"


Is it working?

0 Upvotes
SHCC
Member

Which other personalization tokens are available?

ekt1
Participant

Is it possible to use the contact ID instead of email address as the unique identifier?

0 Upvotes
ndwilliams3
Key Advisor

Yes, Contact ID is available as a personalization token.

ekt1
Participant

Awesome! Thanks for confirming.

 

A few more questions as we're testing this now:

  • Is there a way to generate this tracked link using the HubSpot UTM tool?
  • Can this be used in Sales Sequences (we tried implementing it in a sequence today and it doesn't seem to fire properly)
  • Where can data for the tracked link be exported? Just in Google Analytics or is there a way to export in HubSpot?