Email Marketing Tool


How does personalization work?

If I add a personalization field, how does that work if I haven't uploaded a contact list? 

1 Reply 1
Community Manager
Community Manager

How does personalization work?

Hello @VSavva, great question!

Currently, you can set global default values for personalization tokens used in your landing pages, website, pages, and marketing emails within your account settings. ( More information here

 The default value will be used when the contact does not have a value for that specific property. Example below

Screen Shot 2022-03-02 at 6.09.31 PM.png


Also, this knowledge base here explains more about this feature.


I hope this helps.


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