How do you change the case / capitalization of a personalization token?

[CFrancis13]

Our brand standard is to use ALL CAPS for button text. I'm looking to include the first name in the button case, however, and was wondering if there was a way to style the first name as ALL CAPS in the email without changing the lead record.

Thanks for any help in advance!

Desired Result:

• REGISTER FOR FREE, BOB

Current Result:

• REGISTER FOR FREE, Bob
• REGISTER FOR FREE, {{ personalization_token('contact.firstname', 'friend') }}

RESIGTER FOR FREE, {{ personalization_token('contact.firstname', 'friend') }}

[SSadique]

It appears that the recent updates to Thunderbird (versions 115.3.2, 64-bit) have caused a scrolling issue within received emails, which is quite frustrating and time-consuming. It would be greatly appreciated if this issue could be addressed promptly to improve the user experience.thepoultryfarm

[SSadique]

For the desired result, you can apply CSS text-transform: uppercase; to the specific personalization token for the first name in your email template. To explore more email customization techniques, please check out our related blog content-dependent visa UK tier 2.

[Teun]

Hi @CFrancis13 ,

Here is a quick way how you can achieve this by using a HubL filter;

REGISTER FOR FREE, {{ personalization_token('contact.firstname', 'friend')|capitalize }}

I haven't tested the solution above, but this will work for sure:

{{contact.firstname|capitalize}}

[CFrancis13]

Thanks for the quick reply, Teun!

I tried both versions and still get names not in ALL CAPS.

REGISTER FOR FREE, {{ personalization_token('contact.firstname', 'FRIEND')|capitalize }}

and

REGISTER FOR FREE, {{contact.firstname|capitalize}}

[Teun · Accepted solution]

Hi @CFrancis13 ,

I made a stupid mistake, the |capitalize filter only capitalizes the first letter. The |upper filter should do the trick, but somehow breaks the personalization token. Best thing you can do is accessing the source code:

and using the following code:

<span style="text-transform: uppercase;">{{ personalization_token('contact.firstname', 'friend') }}</span>

[MSaurat]

Hi there! I'm try to get thsi working, having a firstname capitalisaion in an email button, but I don't see anyway to update the HTML for an email button: 

 I've tried various different version and doesn't seem to work. Any help please. 

M

[CFrancis13]

Worked perfectly, Teun! Thanks for the help!!