How do nurtures work with the frequency cap

[TLarson3]

Hey Hubspot World - 

Question for you all: If I enroll somone in a nurture workflow - say a 5 mail sequence with weekly delays - and at some point a quafilied record hits the email frequency cap, what happens to them in the workflow?

I know in Marketo that when you set up a "Nurture" and a person hits an email frequency cap, Marketo holds their spot and then delivers the mail once the cap resets. 

So, for exmample, I'm 3 weeks in my 5 week nurture - I'm supposed to get mail #4 on a Thusrday, but before that Thursday I hit my frequency cap of 2 mails for that week. I know that Marketo will hold my spot until the next week (when my cap resets) and send me mail #4. 

I'm curious, does Hubspot do something similar? 

Thanks

[karstenkoehler · Accepted solution]

Hi @TLarson3,

There is no such out of the box feature in HubSpot. With the cap enabled, emails will simply eve dropped if they surpass the limit - unless you choose to exclude those emails from the frequency cap, see here: https://knowledge.hubspot.com/marketing-email/set-up-an-email-frequency-safeguard

If you want a "hold a spot" functionality, that would have to be configured manually within the workflow, using delays and checking how long ago the last email send was (delay further if too recent).

Best regards!

[TLarson3]

Thanks @karstenkoehler . One follow up, I noticed that when you do a "regular" email there is an option to ignore frequency caps. I don't see anything like that on the "automated" emails, so if I have caps turned on - is it safe to assume that any "automated" emails will then be goverend by that cap as there is no "ignore" option?

[karstenkoehler]

@TLarson3 I also have this option for automated emails:

You might have to unpublish or recreate the email as some settings are not accessible anymore once an automated email is published.