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JBrenna
HubSpot Product Team
HubSpot Product Team

Google/Yahoo Auth Requirements - We're here for you!

Hey folks - Google and Yahoo have announced that they will be enforcing new email sender requirements come February 2024. Here is a post that outlines guidelines and best practices to help set you all up for success. Please continue using this thread to ask questions, help each other, and share concerns! You can see the announcements here - Google & Yahoo

15 Replies 15
JBrenna
HubSpot Product Team
HubSpot Product Team

Google/Yahoo Auth Requirements - We're here for you!

Hey folks! I wanted to share all the new resources available to help you understand and manage your email sending at HubSpot. Please continue using this blog post as a space to ask questions, but know that the most complete/updated information on these topics will be covered in the articles below. 

 

Understanding email sending in Hubspot - Learn about how the various email tools in HubSpot work to better understand how your emails are sending on the backend.

Manage your email authentication in HubSpot - See a step by step guide on how to set up an email sending domain in HubSpot.

Overview of email authentication - Deep dive into the different components of email authentication - DKIM, SPF, DMARC - to better understand how these systems work and why configuration is important.  

JanRachel
Participant

Google/Yahoo Auth Requirements - We're here for you!

Hi @JBrenna 

Do you have any more info on the one-click unsubscribe? The default ones in husbpot shows one link for managing email preferences, another link to unsubscribe from all. Is that enought to fulfill the requirements? Thanks

Ferran
Participant

Google/Yahoo Auth Requirements - We're here for you!

we have been following the guidelines, but it seems that Hubspot cannot have SPF alignement with shared IP adresses. 

Is there any way to be 100% compliant (DKIM + SPF) without paying an extra for a dedicated IP address? 

All our other providers (Zendesk, Postmark and Google) allow SPF alignement

Screenshot 2023-12-16 at 16.16.33.png

 
JanRachel
Participant

Google/Yahoo Auth Requirements - We're here for you!

Hi Ferran,

Curious to know what tool this one is? Thanks!

0 Upvotes
JBrenna
HubSpot Product Team
HubSpot Product Team

Google/Yahoo Auth Requirements - We're here for you!

Hello! You can be 100% compliant with the new Google/Yahoo requirements without SPF alignment. As far as I know, this has not been called out as a requirement by either compay. The dedicated IP offering will be your best option for SPF alignment with Hubspot.

0 Upvotes
angelapointon
Member | Platinum Partner
Member | Platinum Partner

Google/Yahoo Auth Requirements - We're here for you!

Do we know if the changes for Google are for emails sent to gmail.com email addresses only? Or is it all GSuite accounts?

0 Upvotes
JBrenna
HubSpot Product Team
HubSpot Product Team

Google/Yahoo Auth Requirements - We're here for you!

Hello! Our understanding is that the requirements are specifically for '@gmail.com' addresses, not Google Workspaces.

0 Upvotes
angelapointon
Member | Platinum Partner
Member | Platinum Partner

Google/Yahoo Auth Requirements - We're here for you!

Great news - thanks!

0 Upvotes
BGinsberg
Member

Google/Yahoo Auth Requirements - We're here for you!

If we already have DKIM and SPF records configured, do we ALSO have to purchase and enable a DMARC service? 

JBrenna
HubSpot Product Team
HubSpot Product Team

Google/Yahoo Auth Requirements - We're here for you!

In accordance with Google/Yahoo's new requirements, you will need to configure DKIM, SPF, and DMARC to be fully authenticated. Hope this helps!

DPMortimer
Participant

Google/Yahoo Auth Requirements - We're here for you!

Hey

I was just looking at the Google requirements. 

Do we need to manually do anything in HubSpot in regard to this or is it inside the email code and handled by HubSpot itself:

ARC headers indicate that the message was forwarded and identify you as the forwarder. Mailing list senders should also add a 'List-ID:' header, which specifies the mailing list, to outgoing messages.

 

Many thanks

JBrenna
HubSpot Product Team
HubSpot Product Team

Google/Yahoo Auth Requirements - We're here for you!

No customer action is required to be compliant with with ARC header requirement for marketing emails or 1:1 emails. Hope this helps!

DPMortimer
Participant

Google/Yahoo Auth Requirements - We're here for you!

Thank you!
0 Upvotes
NDenerley
Participant

Google/Yahoo Auth Requirements - We're here for you!

Aside from authenticating any emails with SPF, DKIM, and DMARC, and enable easy unsubscription for new email contacts. What about the current contact lists we have? Do we need to request contacts to re-subscribe? Or does another email need to go out to subscribers? 

0 Upvotes
JBrenna
HubSpot Product Team
HubSpot Product Team

Google/Yahoo Auth Requirements - We're here for you!

The new changes coming from Google/Yahoo will not impact the current subscription status of your contacts. Hope this helps!

0 Upvotes