Frustrated With Hubspot's 24-Hour Time Zone Scheduling Rule

[KHunter27]

In the dynamic world of digital marketing, where speed and precision are paramount, email marketing plays a crucial role in engaging with customers. However, for those of us relying on HubSpot as our go-to email marketing service, a frustrating obstacle stands in the way – the 24-hour sending rule. This rule requires marketing teams to schedule emails with local time zone sends at least a day in advance, hindering the ability to deliver messages at specific times to target audiences across different time zones.

This is frustrating because the essence of effective email marketing lies in delivering messages to recipients at the right time, maximizing engagement and conversion rates. Unfortunately, HubSpot's 24-hour sending rule adds an unnecessary layer of complexity to this process. Marketing teams are required to plan and schedule emails a day in advance to ensure timely delivery, limiting their ability to respond swiftly to changing circumstances or capitalize on real-time opportunities.

Our marketing operations are often hindered by HubSpot's rigid sending rule, preventing us from seizing spontaneous opportunities or adjusting campaigns based on real-time data. This inflexibility not only impedes our ability to stay ahead of competitors but also hampers our responsiveness to the ever-evolving needs and behaviors of our target audience.

Many alternative email marketing platforms, including Klaviyo, have recognized the importance of immediate responsiveness in the digital landscape. Klaviyo, for instance, allows marketers to send emails immediately to recipients in time zones where the designated send time has already passed. This feature not only enhances the precision of our campaigns but also provides the agility needed to navigate the complexities of modern marketing.

Given the advancements in technology and the capabilities of modern email marketing platforms, HubSpot's 24-hour sending rule appears increasingly nonsensical. In a world where instantaneous communication is the norm, the inability to send an email promptly to a specific audience undermines the very purpose of an email marketing service. It's time for HubSpot to reevaluate its approach and align its features with the evolving needs of marketers.

In conclusion, we are urging HubSpot to reconsider its 24-hour sending rule and embrace a more flexible and responsive approach to email marketing. By removing this arbitrary constraint, HubSpot can empower marketing teams to operate with the agility necessary to thrive in today's competitive landscape. As loyal users, we believe that HubSpot has the potential to be a strong competitor in the email marketing industry by prioritizing user-friendly features that truly enhance the effectiveness of digital marketing campaigns.

[BérangèreL]

Hi @KHunter27,

I'd like to thank you for sharing your valuable feedback and taking the time to detail all aspects of it! This means a lot to us.

I'm sorry to hear about your experience regarding this.

I would like to apologize for the frustration, data issues, and business impact this has caused.

I have shared your feedback internally to bring more visibility to it. Like @Jnix284 mentioned (thanks @Jnix284), I'd also recommend adding this suggestion in our Ideas Forum too.

For new feature suggestions, I'd recommend first to search and check if this idea is already present on our Ideas Forum here. If you find a similar idea, give it an upvote and share your unique use case in the comments.

If the idea doesn't exist already, please consider posting and creating a new Idea on our Ideas Forum here.

I also wanted to invite a couple of subject matter experts to this conversation: Hi @danmoyle, @andrus and @Jonno_Price can you think of workarounds to help @KHunter27, please?

If anybody else has anything to add and/or share, please feel free to join in the conversation 🙂

Thank you very much and have a great day!

Best,
Bérangère

[KHunter27]

Thank you for the suggestion! I will post in the Ideas forum as well.

[Jnix284]

If you share the link back here @KHunter27, I'd be happy to upvote. 

[Jnix284 · Accepted solution]

Your in depth analysis of the issue caused by the limitations for email scheduling is awesome @KHunter27 , I'm sorry this is a source of frustration for you though!

I'm sure there are others who will chime in on workarounds for this, I wanted to drop in to suggest adding as an Idea here instead of the discussion channel because the HubSpot Product Team actively monitors Ideas only for potential improvements.