Forward to a Friend Emails

Occasional Contributor

A colleague of mine wants to create a campaign in which we ask for our current event attendees to refer a friend who might be interested in our events as well. I can see that it's an option to create this forward to a friend type of functionality, but my question is centered around whether or not we are allowed to since these people's addresses are not ones that have opted into our database & communications. Is this an issue?

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Community Manager

Hi @skma21

 

The best point of contact for whether you are allowed to contact these contacts will be your legal team. While HubSpot gives you the functionalities to have GDPR capabilities, double opt-in capabilities, etc., they are used differently by everyone. How you implement these tools into your marketing efforts will depend upon what your legal team says.

 

Thank you,
Jenny


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