Is it possible to embed a brief audio clip (of, say, a podcast episode) into a Hubspot email campaign? If so, would love any direction on best practices.
Longer A: While the desire for varying view points is reasonable those varying view points rarely compete with the volumes data that point to dramatic reductions in email delivery rates resulting from spam filters flagging certain types of content (e.g., forms, audio, video, etc..). Once flagged, you've reduced the likelihood of getting through that filter on subsequent sends.
In fact, a quick Google search will show that this is sooo '2012' it's not even worth split testing anymore. Email is the messenger, not the message.
Hope that helps.
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Hey @ryanburleson I'd be intersted to hear what our customers/partners think, but this is not something I'd advise as it could do more harm then good in terms of getting past spam filters and is also dependent on the end user's email client and it's capabilities.
I would reccomend hosting the audio file on a landing page and linking to the page with a link/CTA.
Longer A: While the desire for varying view points is reasonable those varying view points rarely compete with the volumes data that point to dramatic reductions in email delivery rates resulting from spam filters flagging certain types of content (e.g., forms, audio, video, etc..). Once flagged, you've reduced the likelihood of getting through that filter on subsequent sends.
In fact, a quick Google search will show that this is sooo '2012' it's not even worth split testing anymore. Email is the messenger, not the message.
Hope that helps.
Did my post help answer your query? Help the Community by marking it as a solution
Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.