Emails going to spam

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AReed3
Member

Hi I am new to hubspot and just sent out a marketing email. I am finding out that most of them went to straight to their spam folders and I am wondering if there is a direct fix for this? it even went to the spam folder of employees which doesn't make sense to me. Anyone else having this issue? 

 

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karstenkoehler
Solution
Most Valuable Member

Hi @AReed3,

 

This is a common problem, unfortunately. Could you confirm that you have connected your email sending domain and set up email authentification (SPF, DMARC)? Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.

 

In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I'd recommend reviewing:

 

Connect your email sending domain

Use a DMARC policy with HubSpot

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid as many spam trigger words as possible

Test the spammyness of your email

 

@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.

 

For your employees specifically, there are steps for allowlisting IP addresses if they're not receiving HubSpot emails.

 

If you have already taken some of these steps or more context to share, let me know.

 

Best regards!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


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karstenkoehler
Solution
Most Valuable Member

Hi @AReed3,

 

This is a common problem, unfortunately. Could you confirm that you have connected your email sending domain and set up email authentification (SPF, DMARC)? Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.

 

In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I'd recommend reviewing:

 

Connect your email sending domain

Use a DMARC policy with HubSpot

Only email contacts who for whom you have a legal basis to communicate

Validate emails before sending to avoid hard bounces at all costs (e.g. Neverbounce, Zerobounce)

Remove unengaged contacts from list regularly for higher engagement rates

Avoid as many spam trigger words as possible

Test the spammyness of your email

 

@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.

 

For your employees specifically, there are steps for allowlisting IP addresses if they're not receiving HubSpot emails.

 

If you have already taken some of these steps or more context to share, let me know.

 

Best regards!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


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SArora1
Member

Hi @AReed3 , 

 

For this, they need to allowlist the IP address via which they are sending the emails. This can be done by their IT team itself. Once the IP address gets allowlisted the emails will start getting delivered to the inboxes. Pre-requisites - The email domain should be set up correctly

- SPF & DMARC/DKIM should be set-up correctly

 

Thanks

Swayam

Grazitti Interactive

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webdew
Top Contributor | Diamond Partner

Hi @AReed3 ,

So if the emails are going to the spam folders, this is normally related to their email security filter. For that, we would need to reach out to the recipients to have them allowlist HubSpot marketing email ip address as shown here.

 

Normally, when the emails go to spam, we do have quite limited control over that. However, if the recipients were to move the email manually into their inbox and save the setting, all emails moving forward would go into their inbox instead.

Hope this helps!


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