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Hi I am new to hubspot and just sent out a marketing email. I am finding out that most of them went to straight to their spam folders and I am wondering if there is a direct fix for this? it even went to the spam folder of employees which doesn't make sense to me. Anyone else having this issue?
This is a common problem, unfortunately. Could you confirm that you have connected your email sending domain and set up email authentification (SPF, DMARC)? Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.
In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I'd recommend reviewing:
@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.
To prevent your emails from ending up in spam and to be sure that they arrive in the main mailbox, I invite you to first check the emails via a tester such as https://mailtester.ninja/
It's a small job but it will prevent your emails from ending up in spam.
FYI regarding the Karsten Köhler accepted solution... when following the instructions in the links he provided for adding a DNS record, first of all you cannot just set up as an email sender unless you have paid HubSpot. You can attempt to add your domain. However...the values given to put into your DNS record at your host failed to work or verify. It will return typo (I copied and pasted so there was no typo) and record-not-found error messages. So as of today, I still cannot use HubSpot to do something as simple as send one to one personal emails with no images or links or spam language that don't go straight to their spam inboxes.
I understand that your sales emails are going to spam and this can be frustrating.
The reply that @karstenkoehler shared is great and very useful. It is directed to all Community Users, so it may indeed include solutions for free users as well as for users with paid subscriptions. I can confirm that connecting the email sending domain is only possible in premium versions of HubSpot.
However, I'd like to share these resources that might help you:
I also wanted to invite a couple of subject matter experts to this conversation @Ben_M, @AdamLPW and @NicoleSengers, doy ou have any tips to share to help @Sharpsburgian, please?
If anybody else has anything to add and/or share, please feel free to join in the conversation 🙂
Regarding the Spammyness tester. I tried to send a test email to that account via hubspot, but hubspot required that I verify the email. I can't do that, as it is the email of the tester and I don't have access. Can you please advise a work around?
Use Hubspot "Send test email" and send the message to yourself. Then forward it (remove Marketing Email Preview text from SL) to spammyness email address.
Normally, when the emails go to spam, we do have quite limited control over that. However, if the recipients were to move the email manually into their inbox and save the setting, all emails moving forward would go into their inbox instead.
Hope this helps!
If we were able to answer your query, kindly help the community by marking it as a solution.
For this, they need to allowlist the IP address via which they are sending the emails. This can be done by their IT team itself. Once the IP address gets allowlisted the emails will start getting delivered to the inboxes. Pre-requisites - The email domain should be set up correctly
This is a common problem, unfortunately. Could you confirm that you have connected your email sending domain and set up email authentification (SPF, DMARC)? Both are considered best practice and should help with your email deliverability and would be the first steps towards better deliverability.
In general, similar to SEO, you want to try to pass on as many positive signals about your content as possible. The eventual decision what to do with that content rests with the service provider. With that in mind, here is a list of things that I'd recommend reviewing:
@kaburke wrote an excellent email deliverability listicle and @natsumimori also compiled a lot of great resources here. I highly recommend you check out both. Over time, email service providers should recognize you as a trustworthy sender. The issue could be that in the past, some recipients have already marked your emails as spam or that email service providers noticed high bounce rates from you.
Karsten, am I able to connect my email sending domain and use a DMARC policy if I'm on the free product? I have tried to follow the instructions, but don't seem to have the option to connect email.