Email Marketing Tool

RRivas6
Miembro

Emailing customers that have unsubscribed

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I am wondering if there is a way (and if it's legal) to email customers who have unsubscribed from our email marketing. 

3 Soluciones aceptadas
Jnix284
Solución
Miembro estimable | Partner nivel Elite
Miembro estimable | Partner nivel Elite

Emailing customers that have unsubscribed

resolver

Hi @RRivas6, if a contact has unsubscribed from your email, HubSpot will not allow an email to go through to that contact after that point - even if you attempt to email them.

 

If they didn't unsubscribe from 1:1 communication, you could still contact direclty via the contact record which has a different subscription status.

 

As for whether it's legal - I recommend reviewing CAN SPAM laws to better understand.

 

Even if you used a different platform to email them, because they explicitly told you they don't want emails from you it could hurt your email sending score and your ability to send emails in the long run.

 


If my reply answered your question please mark it as a solution to make it easier for others to find.



Jennifer Nixon - Delivery Lead at Aptitude 8

connect with Jen on Linkedin

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karstenkoehler
Solución
Miembro del salón de la fama | Partner
Miembro del salón de la fama | Partner

Emailing customers that have unsubscribed

resolver

Hi @RRivas6,

 

If you're referring to marketing emails, then no. HubSpot will automatically prevent contacts from receiving marketing emails if they have either unsubscribed from all emails or from that specific subscription type. It is technically not possible to bypass this. Not even deleting contacts and reimporting them would help.

 

If you want them to receive marketing emails again, you can look into these steps: https://knowledge.hubspot.com/email/resubscribe-contacts-to-your-marketing-emails

 

If you are not referring to marketing emails but to commerce receipts, account updates, terms of service changes, and other essential business transactions, HubSpot has a specific add-on: transactional emails. These can be sent despite a full unsubscribe: https://knowledge.hubspot.com/email/how-to-use-transactional-email-in-hubspot

 

To evaluate whether an email is considered marketing or transactional, always consult with your legal team.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

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trevordjones
Solución
Experto reconocido | Partner nivel Diamond
Experto reconocido | Partner nivel Diamond

Emailing customers that have unsubscribed

resolver

Just a +1 for what @karstenkoehler and @Jnix284 have already said here.  Jennifer's point about 1:1 emails is important to note.  It may still be possible for the sales team to send 1:1 emails depending upon the whether the contact unsubscribed from marketing emails or all communication.

- Trevor
If my post solves your problem, please accept it as a solution.

Ver la solución en mensaje original publicado

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3 Respuestas 3
trevordjones
Solución
Experto reconocido | Partner nivel Diamond
Experto reconocido | Partner nivel Diamond

Emailing customers that have unsubscribed

resolver

Just a +1 for what @karstenkoehler and @Jnix284 have already said here.  Jennifer's point about 1:1 emails is important to note.  It may still be possible for the sales team to send 1:1 emails depending upon the whether the contact unsubscribed from marketing emails or all communication.

- Trevor
If my post solves your problem, please accept it as a solution.

0 Me gusta
karstenkoehler
Solución
Miembro del salón de la fama | Partner
Miembro del salón de la fama | Partner

Emailing customers that have unsubscribed

resolver

Hi @RRivas6,

 

If you're referring to marketing emails, then no. HubSpot will automatically prevent contacts from receiving marketing emails if they have either unsubscribed from all emails or from that specific subscription type. It is technically not possible to bypass this. Not even deleting contacts and reimporting them would help.

 

If you want them to receive marketing emails again, you can look into these steps: https://knowledge.hubspot.com/email/resubscribe-contacts-to-your-marketing-emails

 

If you are not referring to marketing emails but to commerce receipts, account updates, terms of service changes, and other essential business transactions, HubSpot has a specific add-on: transactional emails. These can be sent despite a full unsubscribe: https://knowledge.hubspot.com/email/how-to-use-transactional-email-in-hubspot

 

To evaluate whether an email is considered marketing or transactional, always consult with your legal team.

 

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.

Jnix284
Solución
Miembro estimable | Partner nivel Elite
Miembro estimable | Partner nivel Elite

Emailing customers that have unsubscribed

resolver

Hi @RRivas6, if a contact has unsubscribed from your email, HubSpot will not allow an email to go through to that contact after that point - even if you attempt to email them.

 

If they didn't unsubscribe from 1:1 communication, you could still contact direclty via the contact record which has a different subscription status.

 

As for whether it's legal - I recommend reviewing CAN SPAM laws to better understand.

 

Even if you used a different platform to email them, because they explicitly told you they don't want emails from you it could hurt your email sending score and your ability to send emails in the long run.

 


If my reply answered your question please mark it as a solution to make it easier for others to find.



Jennifer Nixon - Delivery Lead at Aptitude 8

connect with Jen on Linkedin