Email open rate

[bozen]

I send mail via Hubspot marketing. On the platform where I show the mails to the users, the read information on mobile devices is not reflected correctly. There is only the content of the mail on our platform.

Can you suggest a method that we can trigger the 1 pixel tracking link placed in the mail or send a request from our backend application with this information?

[Josh · Accepted solution]

Hi @bozen,

Can you please add some clarity to your question or maybe a screenshot? I don't fully understand what you are asking?

If you're simply asking about the tracking functionality possibilities, there is not a way to change how the pixel tracking functions. 

Josh 

[boostmyemail · Accepted solution]

I didn't understand what you are asking either. You won't be able to configure email open tracking in any other way than what Hubspot gives. It sounds like you're getting more traffic from your web platform tracking than you are in Hubspot, which is honestly usually the reverse. 

There is a lot of changes happening with how Hubspot reports opens now (bot filtering), so that could be adding to your frustration. 

[boostmyemail · Accepted solution]

Ah. My only guess would be your application isn't loading the tracking pixel on mobile. I don't have a solution, it would be something with your app, not Hubspot. 

[Kgeorrge]

It seems like you’re having trouble with email open tracking, especially on mobile devices, because the tracking pixel might not be loading. Here are some solutions you can try:

To improve tracking, encourage users to enable images in their email clients. When images are blocked, the tracking pixel won’t load, so adding a note in your email asking users to allow images might help.

If you have access to your platform’s backend, you can manually trigger the tracking pixel. Extract the unique tracking URL from the email and make an HTTP request to that URL from your backend when the email content is displayed. This simulates the pixel being loaded and helps register the email as opened.

Here’s a simple example in Python:

```python

import requests

tracking_url = "https://example.com/path/to/tracking/pixel?user_id=1234"

response = requests.get(tracking_url)

if response.status_code == 200:

    print("Tracking pixel triggered successfully.")

else:

    print("Failed to trigger tracking pixel.")

```

Alternatively, you can include a clickable link or button in the email that directs users to a landing page on your site. Tracking clicks on this link can serve as a proxy for email opens and give you insights into user engagement.

These methods should help you get more accurate tracking of email opens, especially for mobile users.

[Kgeorrge · Accepted solution]

It seems like you’re having trouble with email open tracking, especially on mobile devices, because the tracking pixel might not be loading. Here are some solutions you can try:

To improve tracking, encourage users to enable images in their email clients. When images are blocked, the tracking pixel won’t load, so adding a note in your email asking users to allow images might help.

If you have access to your platform’s backend, you can manually trigger the tracking pixel. Extract the unique tracking URL from the email and make an HTTP request to that URL from your backend when the email content is displayed. This simulates the pixel being loaded and helps register the email as opened.

Here’s a simple example in Python:

```python

import requests

tracking_url = "https://example.com/path/to/tracking/pixel?user_id=1234"

response = requests.get(tracking_url)

if response.status_code == 200:

    print("Tracking pixel triggered successfully.")

else:

    print("Failed to trigger tracking pixel.")

```

Alternatively, you can include a clickable link or button in the email that directs users to a landing page on your site. Tracking clicks on this link can serve as a proxy for email opens and give you insights into user engagement.

These methods should help you get more accurate tracking of email opens, especially for mobile users.

[boostmyemail · Accepted solution]

I didn't understand what you are asking either. You won't be able to configure email open tracking in any other way than what Hubspot gives. It sounds like you're getting more traffic from your web platform tracking than you are in Hubspot, which is honestly usually the reverse. 

There is a lot of changes happening with how Hubspot reports opens now (bot filtering), so that could be adding to your frustration. 

[Josh · Accepted solution]

Hi @bozen,

Can you please add some clarity to your question or maybe a screenshot? I don't fully understand what you are asking?

If you're simply asking about the tracking functionality possibilities, there is not a way to change how the pixel tracking functions. 

Josh 

[bozen]

I send mail via Hubspot(img-1).
I open the mail with webview in the application we developed (img-2). When I open it in the web browser, read information is reflected. When I open it in our mobile application, read receipt is not reflected.
What could be the reason for this?
Do you have a stable solution for this?

[boostmyemail · Accepted solution]

Ah. My only guess would be your application isn't loading the tracking pixel on mobile. I don't have a solution, it would be something with your app, not Hubspot.