Email campaign using HubSpot

[Hollybishop]

Is it possible to send an email as part of a campaign to a larger list of contacts?  I want to send around 750 emails, but I'm worried that sending them through Outlook will cause issues with our domain. I don't want to get blocked/shutdown, but there must be a way to send marketing emails in bulk (I have a workflow set up). Is it possible to have the emails sent through a HubSpot IP address so it's sepreate to Outlook - if yes, how would I set this up? 

Thanks 🙂

[karstenkoehler · Accepted solution]

Hi @Hollybishop,

Yes, it is. You would first connect and authenticate your sending domain (this is important). https://knowledge.hubspot.com/marketing-email/manage-email-authentication-in-hubspot

You can them create an email and either use it in a workflow (automated) or send it to a contact list (regular). https://knowledge.hubspot.com/marketing-email/create-marketing-emails-in-the-drag-and-drop-email-edi...

Have a look at the documentation and let me know if you have any follow-up questions!

[Basil8213]

I think its possible.

[karstenkoehler · Accepted solution]

Hi @Hollybishop,

Yes, it is. You would first connect and authenticate your sending domain (this is important). https://knowledge.hubspot.com/marketing-email/manage-email-authentication-in-hubspot

You can them create an email and either use it in a workflow (automated) or send it to a contact list (regular). https://knowledge.hubspot.com/marketing-email/create-marketing-emails-in-the-drag-and-drop-email-edi...

Have a look at the documentation and let me know if you have any follow-up questions!

[Hollybishop]

Hey @karstenkoehler,

Thanks for your response.

So I have added an email sending domain but won't this still send from our Outlook account. Then if we're sending out 750 emails at once won't our domain get blocked instantly?

[karstenkoehler · Accepted solution]

@Hollybishop No, if you followed the documentation, this will not be sent from your Outlook. Outlook is a client, not an email service provider. In the background, there is an email service provider wich you connect and authenticate. These emails are not sent as 1:1 emails from Outlook.

If you've authenticated your domain and have never sent a bulk marketing email before, I recommend breaking your sends in smaller chunks, 100, 250, 500 and work your way up.

If you're starting out, you also want to avoid by any means hard bounces. Email verification tools like Neverbounce or Zerobounce can help with identifying bad emails.

[Hollybishop]

@karstenkoehler  Okay, thank you! Yes, I'm very new to all of this - I'm not sure what DNS , SPF, DMARC, or DKIM settings are so I'm going to have to look into this further 🙂

Thank you for your help.