Email Marketing Tool

DanSaia
メンバー

Email Workflow - Marketing Contact

解決

Hello,

I'm fairly new to HubSpot, but not to CRM. I'm beginning to work with Automation and want to create the following:

From an Email Sequece:

- Email gets sent

- Email gets open 2-3 times

-- Contact is set to marketing contact

- Skip 1st sequence above and move to a different sequence.

Is this possible?

Thank you.

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Ben_M
解決策
キーアドバイザー

Email Workflow - Marketing Contact

解決

You can't really do that. In Hubspot terms, making someone a marketing contact makes them eligible to be sent marketing emails. So the first emails that would be sent would have to be transactional (an addon in Hubspot) and opens are really inconsistent in email marketing because it requires that the platforms accurately report this information and with updates like the most recent from iOS the tracking is blocked for privacy reasons.

 

What sounds closer to what you want is engaged contacts. So you would make all contacts that you want to email to marketing contacts, but you only want to send to engaged contacts. Unfortunately this feature does not really work in Hubspot, but you can look at their activity or score and make someone an engaged contact and put them in an active list that you use as criteria for mailing to contacts.

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1件の返信
Ben_M
解決策
キーアドバイザー

Email Workflow - Marketing Contact

解決

You can't really do that. In Hubspot terms, making someone a marketing contact makes them eligible to be sent marketing emails. So the first emails that would be sent would have to be transactional (an addon in Hubspot) and opens are really inconsistent in email marketing because it requires that the platforms accurately report this information and with updates like the most recent from iOS the tracking is blocked for privacy reasons.

 

What sounds closer to what you want is engaged contacts. So you would make all contacts that you want to email to marketing contacts, but you only want to send to engaged contacts. Unfortunately this feature does not really work in Hubspot, but you can look at their activity or score and make someone an engaged contact and put them in an active list that you use as criteria for mailing to contacts.