Email Marketing Tool

RakefetYF
Member

Email UTMs overwriting with Hubspot email automation

We have subscribers coming from different resources which we want to keep as the contact's UTMs. When a Hubspot email automation sequence is sent the UTMs are changed by Hubspot, How do we prevent this and keep the old UTMs in place? And then - what would be the recommended way to know what is the conversion rate of our emails?

2 Replies 2
Ben_M
Key Advisor

Email UTMs overwriting with Hubspot email automation

Just go to Settings --> Marketing --> Email --> Tracking and click on "Add source tracking only if no existing tags in the URL".  This will allow you to keep your UTM parameters, but if they don't exist then hubspot will add automatically.

 

With that said, UTMs are NOT a contact's source, but rather they are a source of the session for that contact.  There are original source fields and I would always recommend clients do a most recent value as well to track this value somewhere it will not be overwritten if you want to know where prospects were driven from.

TiphaineCuisset
Community Manager
Community Manager

Email UTMs overwriting with Hubspot email automation

Hi @RakefetYF 

 

Thank you for reaching out.

 

I want to tag some of our experts on this - @DavidDennison @Ben_M @Phil_Vallender do you have some recommendations for @RakefetYF on this? 

 

Thank you!

Best

Tiphaine


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