Email UTM's - Tracking URL Builder

[Joe_J]

Not specifically an email tool issue, but linked to it.

Does anyone else find the Tracking URL Builder a bit odd when generating for email?

You start by creating a campaign to assign assests to, logically it would include capital letters and spacing e.g Black Friday 2024.

So, now when you build a tracking URL to use for that campaign, it doesn't give you the option to have a URL friendly version of the campaign name
You are left with the option of having your URL including multiple instances of '%20' or you use a naming convention for your campaigns that is suitable for the URL, neither is desirable.

Source: You are forced to select 'email marketing' for the source parameter which isn't correct and it populates the URL with 'email', this should be something like 'hubspot' or 'hs_email' which the default UTM's use.

Medium: Now when you enter the medium as 'email' you have two parameters that are both email.

Content: As soon as you select email marketing for the source
it asks for email campaign name, and greys out the 'conent' field.
Nothing majorly wrong with this but it seems unnecessary and it doesn't tell you that is what is going to happen, plus it changes the order.

You are inputting in this order: Campaign, Source, Content, Medium and it outputs it as Campaign, Source, Medium, Content.

It's only a small thing, but when you are doing a lot of these, it just increases the risk of getting something wrong with the order changing.

Once created, you aren't able to edit or clone.

The tracking URL I get is:
?utm_campaign=Black%20Friday%202024&utm_source=email&utm_medium=email&utm_content=test_campaign

What I would expect is:
?utm_source=hubspot&utm_medium=email&utm_campaign=black_friday_2024&utm_content=test_campaign

Does anyone else struggle with this, or is it just me?

[PamCotton]

Hey @Joe_J, thank you for posting in our Community!

I understand your frustrations with the Tracking URL Builder in HubSpot. One workaround could be to manually create your UTM parameters after generating the initial URL to ensure they align with your expectations, such as using "hubspot" for the source.

To our top experts, @TomM2 and @Josh do you have any recommendations for @Joe_J matter?

Thank you,

Pam