Email Marketing Tool

squigglebit
Contributeur

Email Split Testing - Best Practice

Just wondering if their is an easier/better way to do this?

We split test a lot of emails and it looks like this.....

A/B test
B is winner
Clone B (now 2 versions of B to test)
A/B test with slight change to second version of B e.g. CTA changed
A is now winner
Clone A (2 versions)
etc 

However each time this means we have to create a new email, since there is not a way of declaring one a winner whilst also running a next phase split test.


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3 Réponses
Ben_M
Conseiller clé

Email Split Testing - Best Practice

In your test, you actually have more than A and B as you are continuously testing.

 

A/B Test

B is Winner

Clone B

B/C test

B is winner

Clone B

B/D test....

 

But in your example, I don't know why you would want to move to the next phase split test without getting results from your previous test. Best practice would be to do what you are doing whereby you complete a test, clone and move on to test the next aspect of your emails. Otherwise, you end up testing multiple pieces at once without knowing what is making the biggest impact.

squigglebit
Contributeur

Email Split Testing - Best Practice

Hi Ben,

I don’t think you quite understand what I mean.

I do get results before the next phase of testing. I was hoping there was a
way that meant I didn’t need to recreate a whole new email each time (even
with cloning)
0 Votes
Ben_M
Conseiller clé

Email Split Testing - Best Practice


@squigglebit wrote:
Hi Ben,

I don’t think you quite understand what I mean.

I do get results before the next phase of testing. I was hoping there was a
way that meant I didn’t need to recreate a whole new email each time (even
with cloning)

That has to do with email analytics. If you didn't create a whole new email each time, then the stats of the previous email would be attached to the future email which would confuse the testing. If the emails are part of a workflow you could swap in new emails to test if that is more in line with what you are thinking. https://knowledge.hubspot.com/workflows/automate-ab-emails-with-workflows