Email Reporting on Multiple Campaigns at Once

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Occasional Contributor

Hi,

 

We have a few different brands and it makes things really difficult not being able to report on multiple campaigns at once. We are mainly interested in seeing this for email data over time. We could do it if we were allowed to select multiple campaigns in the  Analyze Email reporting tool. 

HubSpot will surely get round to this soon in support of their more complex customers but does anyone have any suggestions on how I can report on email statistics through time for muliple campagins until they do?

 

Much Appreciated, James

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Advisor

Hi @JamesTucker,

 

You can create an Active List which looks at behaviour across multiple campaigns, i.e. "contact opened email A" AND/OR "contact received but didn't open email B".  

 

What reporting, specifically, are you looking to do?  


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Occasional Contributor

Thanks for replying so quickly AdamLPW.

 

I'm trying to create a report that shows the email sends each day for a combination of multiple different campaigns we have in HubSpot.

James

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Advisor

Hi James,

 

Not sure there's a great deal you could do with active lists, as the data that's displayed won't be valuable for reporting, it's more just for building contact lists...

 

I've just found the Marketing email Analyse tool, which is new (wasn't there last time I looked!).  Will have to invest some time looking at it later on today, but it DOES appear to offer reporting across multiple campaigns:

 

Annotation 2020-07-06 100201.png

 

Beyond that, we're exceeding the reach of my expertise!!


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"The rest of my advice my advice has no basis more reliable than my own meandering experience. I will dispense this experience... now!"
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Occasional Contributor

Hi James,

 

I know they are working on this functionality - I have been in conversations with some of the product teams, where we have discussed the ability to do this by brand domain. (Not necessarily campaign level.) Would this be helpful in the future?

 

Thanks,

Jamie