Email Frequency Safeguard Question

[Walkitch]

I just recently enabled the email frequency safeguard, as talked about here https://knowledge.hubspot.com/articles/kcs_article/email/set-up-an-email-frequency-safeguard

But what happens to emails that don't get sent because of the cap? Will they automatically get rescheduled for the next week, or they just skip entirely? Especially when it comes up an email drip workflow. I don't want it to just skip one email in the workflow and then send the next one without ever sending the first. 

[MFrankJohnson · Accepted solution]

Q: Wwhat happens to emails that don't get sent because of the cap? Will they automatically get rescheduled for the next week, or they just skip entirely??

Short A: Recipients for the specific send are skipped entirely and can be viewed using the 'Reached frequency cap' filter in the Marketing->Email->Recipients tab.

Longer A:

The Frequency Safeguard feature should NOT be enabled for marketing emails where either the sequence or cadence is essential. (uber-important)

DISABLE the 'Enable send frequency cap for this send' setting in the Recipients tab on that specific email send.

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Best,
Frank

Chief HubSpot Consultant

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MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

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[EAGMark]

This was the only community post I could find about Frequency Caps, so I'll add my question. I think there needs to be a third option. Something within a workflow or frequency cap settings to try again in X number of days. We send some emails for our sales team and apply the frequency cap so they don't receive multiple emails with different messages within the range we have specificied.  It would be nice to know that Hubspot will continue to try to send any email that hits the frequency cap.