Email Click-Through Rate VS Click rate

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When looking at the performance of emails in a campaign, I see that it lists a percentage for click-through rate as well as click rate. Can someone please help me understand what the difference in these two is so I can explain to upper management when reporting? 

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HubSpot Product Team

Hello @laniemae2608 

 

Click rate is the % of contacts that clicked an email compared to the % of contacts the email was delivered to.

 

Click through rate is the % of contacts that clicked an email of those that opened the email. 

 

As click through rate is always using a smaller sample of contacts, this metric will always be higher than a campiagn's click rate.  You can learn more about analyzing your sends within HubSpot here. 

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HubSpot Product Team

Hello @laniemae2608 

 

Click rate is the % of contacts that clicked an email compared to the % of contacts the email was delivered to.

 

Click through rate is the % of contacts that clicked an email of those that opened the email. 

 

As click through rate is always using a smaller sample of contacts, this metric will always be higher than a campiagn's click rate.  You can learn more about analyzing your sends within HubSpot here. 

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Wonderful, thanks @DeliveryByJess this was exactly what I was looking for!

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