Email A/B Test 'Winner'

SOLVE
mwagner21
Participant

I recently ran an email A/B test on two different subject lines. Despite version B having over a 2% higher open rate, that was deemed statisically insignificant and version A was sent by default. From my perspective, a 2% difference in open rate is far from insignificant. So, I would like to either see more clarity into how a winner is determined by the system (which I have not been able to locate, even after speaking with support), as well as the ability to manually select a winner on A/B tests like this. I have used this functionality in other marketing automation platforms previously, and found it extremely beneficial. In that scenario, HubSpot would notify the user who set up the A/B test when the test has completed, and potentially present HubSpot's suggested 'winner'. The user would then be able to either approve HubSpot's suggestion or select the winner themselves. 

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Accepted Solutions
JessicaH
Solution
HubSpot Alumni

Hi @mwagner21,


Thanks for reaching out.
Currently, this is not a functionality of the tool. If you would like to see this implemented in the future, I would recommend sharing this idea in our ideas forum.

Take care,
Jess 


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JessicaH
Solution
HubSpot Alumni

Hi @mwagner21,


Thanks for reaching out.
Currently, this is not a functionality of the tool. If you would like to see this implemented in the future, I would recommend sharing this idea in our ideas forum.

Take care,
Jess 


Wusstest du, dass es auch eine DACH-Community gibt?
Nimm an regionalen Unterhaltungen teil, in dem du deine Spracheinstellungen änderst !


Did you know that the Community is available in other languages?
Join regional conversations by changing your language settings !


View solution in original post

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mwagner21
Participant

Thanks Jessica! That's what I get for multi-tasking, I thought I was posting in the ideas forum! Ha! 

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Mike_Donnelly
Top Contributor

Hi @mwagner21 - Totally understand your challenge here and thought you might find the below resources helpful.

 

One is a statistical calculator (this is a simple one).  While 2% may seem like a big difference (it is), but in order for HubSpot to pick the winner, the results have to work out form a pure math perspective.  In your case, it doesn't seem like it did.

 

Second, thought this article might help in your efforts.

 

Lastly, while self-serving, we're a HubSpot app partner and as part of our service, it goes about this in a way that I think provides what you want.  Allows you to take control and pick the winner once you've deemed there is one (statistically significant or gut feel).  If you're up for chatting feel free to reach out to me directly at mike@theseventhsense.com

 

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