Email marketing remains effective 🙂 Although its impact varies since it depends on target group, product, service. Email allows for direct communication, controlled timing and personalization that feels relevant. When used with thoughtful segmentation and clear value, it continues to outperform many channels in cost efficiency.
AI does not replace email marketing. If used correctly, it'll complement it. AI tools can help optimize subject lines and improve message timing, for example.
Hope this helps!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
Email marketing remains effective 🙂 Although its impact varies since it depends on target group, product, service. Email allows for direct communication, controlled timing and personalization that feels relevant. When used with thoughtful segmentation and clear value, it continues to outperform many channels in cost efficiency.
AI does not replace email marketing. If used correctly, it'll complement it. AI tools can help optimize subject lines and improve message timing, for example.
Hope this helps!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer