Does anyone embed surveys in emails?

[amandabrunish]

Hi Everyone - 

I was wondering if anyone has ever tried embedded surveys into emails?  I receive one periodically from various companies and was wondering if this would be a good tactic for our company for our Customer Satisfaction Survey to get more responses.

1)  I am not sure if HubSpot supports this.

2)  Curious how spambots react to it

3)  What integrations are available to do this

Any thoughts are appreciated.

Thank you!

[Ben_Caliper · Accepted solution]

From experience, forms don't work consistently in enough email clients where I would typically recommend embedding them. The better approach would be to link the survey from your email and let the prospect complete the form in their browser.

[amandabrunish]

Ben - that was kind of what I was thinking too.  But was curious if anyone had luck with it since I see it evry so often. Even so, it probably wouldn't work well for us in our specific case since we work with a lot of customers in the military sector (which have extreme spam parameters!).  Thank you for your thoughts!

[MFrankJohnson · Accepted solution]

Q: I was wondering if anyone has ever tried embedded surveys into emails??

Short A: Years ago, and now strongly recommend against it.

Longer A:

Delivery of proper surveys contained in email are highly unreliable across many email clients (the determining factor), so we abandoned the tactic in 2015. That being said, you can still achieve excellent question/answer results using HubSpot CTAs in email.

Here's just one example of a one-question, image-based email 'survey' that we see great success with.

(see image)One Question Email Survey: How do you feel about us?

Naturally, you may unleash all of your workflow kung fu as responses are received. Depending on how you choose to handle responses this can also be a very low-pressure, spam-resilient tactic with which to pramble the net promoter score (NPS) conversation.

Help answer your question? If so, remember to accept this solution now.

Best,
Frank

Author "Perfect HubSpot" Series

---

MFrankJohnson.com | Connect on LinkedIn

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[pereoz]

Hi Frank, Could you explain more how to implement the CTA to capture the satisfaction level of a customer? Ill like to know if they liked it and if possible, I want them to write an endorsement.

I tried with the customer service survey, but it was impossible.

[MFrankJohnson]

@pereoz, this Example Hubspot conversion path will demonstrate the use of these CTAs in email. Careful, we've limited the conversion path to fire only once per unique email address, so ...

Hope that helps.

Enjoy

[MFrankJohnson]

That HubSpot portal has GDPR enabled, so the conversion path will not continue until you opt-in.

- see image

Note: delivery will automatically fail unless you opt-in by the same time tomorrow.

[pereoz]

And how do I implement that? that is what I need, And send the user to a page with a text box where he can leave a few words.

Thanks 

[MFrankJohnson]

Pretty straight forward. Use HubSpot Smart Lists to identify the CTA clickers and trigger workflows based on membership to those Smart Lists!

Happy to drop screenshots in a separate 'new' thread, so searchers are able to find it easily ... maybe entitle the new thread, "How to use HubSpot CTAs to trigger simple survey responses in email".