Does anyone embed surveys in emails?SOLVE
Dec 21, 2018 8:55 AM
Hi Everyone -
I was wondering if anyone has ever tried embedded surveys into emails? I receive one periodically from various companies and was wondering if this would be a good tactic for our company for our Customer Satisfaction Survey to get more responses.
1) I am not sure if HubSpot supports this.
2) Curious how spambots react to it
3) What integrations are available to do this
Any thoughts are appreciated.
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Dec 21, 2018 10:31 AM
From experience, forms don't work consistently in enough email clients where I would typically recommend embedding them. The better approach would be to link the survey from your email and let the prospect complete the form in their browser.
Dec 21, 2018 11:51 AM
Q: I was wondering if anyone has ever tried embedded surveys into emails??
Short A: Years ago, and now strongly recommend against it.
Delivery of proper surveys contained in email are highly unreliable across many email clients (the determining factor), so we abandoned the tactic in 2015. That being said, you can still achieve excellent question/answer results using HubSpot CTAs in email.
Here's just one example of a one-question, image-based email 'survey' that we see great success with.
Naturally, you may unleash all of your workflow kung fu as responses are received. Depending on how you choose to handle responses this can also be a very low-pressure, spam-resilient tactic with which to pramble the net promoter score (NPS) conversation.
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