Email feature in contact record Sequences (Templates, Documents) HubSpot Sales Extension BCC & Forwarding address Conversations
Connected email sending domain CAN-SPAM email footer GDPR: subscription type and consent to communicate
Connected inbox (Gmail, O365, Outlook, Xchange) Unsubscribe link
Opt In requirements
Needs contacts direct consent to be sent - Opt in means a contact has personally provided both their email address and permission to be sent promotional content to your brand directly.
Does not need consent, typically used for cold calling
Sales Team Support Team
"Email Information" filters
Recent sales email open date Recent sales email replied date Recent sales email clicked date
Opens Clicks Marked as spam Bounce Not received Unsubscribes
Newsletters Promotional material Blog emails
Sales email Support email
Marketing Information Blog Subscription Product/Brand subscription Newsletter Promotional/Seasonal Campaigns
1:1 (Sales) 1:1 (Support)
Use these emails at the beginning of the Buyers Journey to nurture contacts (Awareness to Consideration). Use Marketing emails to send emails to contacts where you don’t expect a reply. The emails should be promotional, informational, or related to the blog.
Use these emails at the end of the Buyers Journey (Consideration to Decision). Use Sales emails to send emails to contacts where you want them to reply. These emails should be used during the sales process or for customer support inquiries.
@Chris_Hughes HubSpot's Acceptable Use Policy defines that the marketing email tool may only be used for contacts who have verifiably opted into your brand. Opt in means a contact has personally provided both their email address and permission to be sent promotional content to your brand directly. The marketing email tool may not be used for sales email or cold sales outreach. Using the marketing email tool to send mail to contacts who have not yet opted into your brand may result in suspession of this tool within your account.