Create subgroups for subscription types

[MartinaWi]

We have three different subscription types (One to One, Press, Business Update) and would like to further subdivide the latter thematically (into Events, Products, Business Digest).

This means that users should see the three different subscription types when they unsubscribe, and if they want to unsubscribe from Business Update, they can choose which of the three topics mentioned above they no longer want to receive (or unsubscribe from all).

I don't see any way to implement this with HubSpot. My work-around would be:

• Keep the three subscription types (one to one, press, business update)
• Add a new property in the CRM where the interests (events, products, business digest) are set as default for Business Update subscribers
• Add a link or form on the unsubscription page and manage preference page where users can select or deselect these three topics
• The property is then automatically adjusted
• When sending emails, we can further filter for this property on top of the subscription list

Is there an easier way to display these topics as a subset of the subscription type?

[matthew-aire · Accepted solution]

Hi @MartinaWi,

Before I answer, please keep in mind that this reply does not constitute legal advice. Some of your questions should be discussed with your legal team or a data privacy professional.

Although what you've outlined would be a way around this it likely isn't best practise and could make the experience quite confusing internally and externally.

My insights would be to create the three Business Updates "sub-subscriptions" as their own subscription types and include in their description that they are a sub section of Business Updates.

When users click on the 'Manage Preferences' link they can just untick which of the business updates they no longer want to receive. And if they untick Business updates, you can use a workflow that unsubscribes them from all sub subscriptions.

Additionally on HubSpot forms (as I'm sure you're aware) you can set which subscription types a person is assigned when consenting to and submitting a form. Here you could include checkboxes for each subscription type asking which they would like to opt in to, or have one for Business Updates that opts them into all 'sub-suscriptions'- as long as you explicilty outline this to the end-user.

Let me know your thoughts.

Kind regards,

Matt Aire HubSpot Freelancer | Founder @ pocketpros Let's chat HubSpot - book a meeting

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