A common option is to set a default value. When adding a personalization token, HubSpot asks you this, it could be 'customer', 'reader' or 'recipient'.
You could create a list of contacts where the name is known and then display the personalised version. For contacts not on this list, the smart content could simply display 'Hello'.
Let me know if you have any follow up questions!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
A common option is to set a default value. When adding a personalization token, HubSpot asks you this, it could be 'customer', 'reader' or 'recipient'.
You could create a list of contacts where the name is known and then display the personalised version. For contacts not on this list, the smart content could simply display 'Hello'.
Let me know if you have any follow up questions!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer