Comparing Marketing Email Performance Based on Time of Day Sent

[nychd]

Hi Folks, 

I have some marketing emails that are sent at diffrent times of day and days of week. 

What would be the easiest way to compare how time sent impacts performance?

Thanks! 

[Jnix284]

Hi @nychd, this is a great question, happy to help!

I recommend using the Custom Report Builder - access this tool by creating a new report from your email/marketing dashboard.

Your Data Sources should be Contacts, Marketing Email and Marketing Email Analytics (not Activities).

Add Marketing email click-through rate (or other measures you want to report on) to the y-axis:

Then you can use the Break down by option to break out the data - try using Campaign name, Campaign audience, list membership, or Marketing email name (there are tons of options) depending on how you are going to identify the time sent.

There isn't a value for time sent - so you'll have to cross-reference the day/times you tested against another value (like the marketing email name) to determine what was most successful.

You might even build a dashboard with multiple reports to create comparison reports that show a bigger picture.

You can add external sources to link URLs from your email results or notes to document the date/times for each campaign/email send data for easy reference.

Hope this helps you get started!