Email Marketing Tool

zjmg
Member

Check email open rate per recipient

SOLVE

Hi,

Using API, is it possible to fetch the email open rate of specific recipient?

Context:
I'm trying to integrate HubSpot API to our app and I'm trying to check how many emails were sent to a recipient and how many of these emails are opened/read.

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1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Check email open rate per recipient

SOLVE

Hi @zjmg,

 

Using the CRM API, you could Look at these two contact properties and perform a simple division:

 

  • Marketing emails delivered: the number of marketing emails delivered for the current email address.
  • Marketing emails opened: the number of marketing emails opened. This value is incremented at most once per email so if the same email is opened multiple times, this value will only increase by one. Transactional email interactions do not count towards opens.

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

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1 Reply 1
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Check email open rate per recipient

SOLVE

Hi @zjmg,

 

Using the CRM API, you could Look at these two contact properties and perform a simple division:

 

  • Marketing emails delivered: the number of marketing emails delivered for the current email address.
  • Marketing emails opened: the number of marketing emails opened. This value is incremented at most once per email so if the same email is opened multiple times, this value will only increase by one. Transactional email interactions do not count towards opens.

Best regards!

Karsten Köhler
HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer

Beratungstermin mit Karsten vereinbaren

 

Did my post help answer your query? Help the community by marking it as a solution.