Email Marketing Tool

RNabers
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Campaigns vs Workflows (coming from ActiveCampaign)

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We're migrating to Hubpost from ActiveCampaign and I'm trying to figure out some of the terminology for Hubspot

 

I'm trying to determine when we would use a campaign vs workflow.

 

It seems the two could potentially be used interchangeably, except that a campaign is more robust. Campaigns can contain workflows, multiple emails, landing pages, calls to action.

 

Workflows have start/stop triggers, goals (which can remove the user from the workflow) and email assets. 

 

Example: Black Friday "campaign" (or workflow)

- Will contain multiple email assets that all direct to the same checkout page

- Should have a start trigger to auto-enroll users based on adding a tag to their contact record (or by adding selected users to a list)

- Should auto-remove the user from the campaign based on a goal (in this case, buying our product/offer)

- Purchasing the offer/product should tag the user and/or add them to a list for easy future searchability

 

Thoughts on using campaign vs workflow in this scenario?

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Jnix284
Solution
Thought Leader | Partner
Thought Leader | Partner

Campaigns vs Workflows (coming from ActiveCampaign)

SOLVE

Hi @RNabers Happy to share a few thoughts on this, in the simplest terms, a campaign is a collection of marketing assets you are grouping together towards a specific goal that you want to measure and a workflow is a tool to create automation, whether that contributes to a campaign or automates actions within the CRM, etc.

 

I like this HubSpot Campaign overview page, it does a really good job of simplifying it down, yet showing all of the capabilities with the various tools.

 

For a better understand of Workflows overall, I recommend this lesson from HubSpot Academy.

 


maka Agency

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Jnix284
Solution
Thought Leader | Partner
Thought Leader | Partner

Campaigns vs Workflows (coming from ActiveCampaign)

SOLVE

Hi @RNabers Happy to share a few thoughts on this, in the simplest terms, a campaign is a collection of marketing assets you are grouping together towards a specific goal that you want to measure and a workflow is a tool to create automation, whether that contributes to a campaign or automates actions within the CRM, etc.

 

I like this HubSpot Campaign overview page, it does a really good job of simplifying it down, yet showing all of the capabilities with the various tools.

 

For a better understand of Workflows overall, I recommend this lesson from HubSpot Academy.

 


maka Agency