Average Rates

[KielDJ]

Hi there,

I just wanted to ask what is the average:

• Open Rate
• Click Rate
• Click-Through Rate

?

Thank you for all the help!

[karstenkoehler · Accepted solution]

Hi @KielDJ,

HubSpot has a section to provide this information and more context, under Menu > Marketing > Email > Health, more on this here: https://knowledge.hubspot.com/email/monitor-your-email-sending-reputation-with-the-email-health-tool

Mailchimp has collected a lot of benchmarks here: https://mailchimp.com/resources/email-marketing-benchmarks/

Open rate: 21.33%

Click rate: 2.62%

Hope this helps!

[jkyleb]

I think the OP was asking for average click-through rates instead of click rates, which is what I'm also interested in. 

[KielDJ]

Thank you Karsten. This was very helpful!