Email Marketing Tool

KielDJ
Member

Average Rates

SOLVE

Hi there,

 

I just wanted to ask what is the average:

  • Open Rate
  • Click Rate
  • Click-Through Rate

?

 

Thank you for all the help!

0 Upvotes
1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Average Rates

SOLVE

Hi @KielDJ,

 

HubSpot has a section to provide this information and more context, under Menu > Marketing > Email > Health, more on this here: https://knowledge.hubspot.com/email/monitor-your-email-sending-reputation-with-the-email-health-tool

 

Mailchimp has collected a lot of benchmarks here: https://mailchimp.com/resources/email-marketing-benchmarks/

 

Open rate: 21.33%

Click rate: 2.62%

 

Hope this helps!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


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2 Replies 2
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Average Rates

SOLVE

Hi @KielDJ,

 

HubSpot has a section to provide this information and more context, under Menu > Marketing > Email > Health, more on this here: https://knowledge.hubspot.com/email/monitor-your-email-sending-reputation-with-the-email-health-tool

 

Mailchimp has collected a lot of benchmarks here: https://mailchimp.com/resources/email-marketing-benchmarks/

 

Open rate: 21.33%

Click rate: 2.62%

 

Hope this helps!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

KielDJ
Member

Average Rates

SOLVE

Thank you Karsten. This was very helpful!

0 Upvotes