Email Marketing Tool

ChrisChiha
Top Contributor

Adding and removing links from footers - Promotional / Transactional

SOLVE

Hello All, 

 

I am currently configuring multiple footers for my comms, footer per country was simple. But regarding creating footer per recipients, i might use some guidance on the best approach. Basically i want to create footers for promotional comms, transactional comms, partner comms...

 

Noting that for transactional footer for example, unsubscribe link is not applicable.

 

One more thing regarding footers, if i am planning on adding a link other than the unsubscribe & manage preference links, where is the best place to add it ? in the same GUI footer interface ? As the existing fields are only for location text ideally.

 

NB: I am using Enterprise

 

Thanks!

1 Accepted solution
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Adding and removing links from footers - Promotional / Transactional

SOLVE

Hi @ChrisChiha,

 

If you want a lot of flexibility, you could follow the steps that we discussed a few weeks back here. (Let me know if any follow-up questions have come up.)

 

With an Enterprise subscription, you can also easily set up multiple footers in the settings. These will enforce a specific order of the fields and don't give you the flexibility described above.

 

In terms of the footer content itself, I would keep these simple. If we're talking building blocks, I'd think about:

  • a short note on the context of this email, e.g. "You're receiving this email because" (optional)
  • the CAN-SPAM email information (Company name, address etc.)
  • unsubscribe and/or manage preferences link (not needed in transactional email)
  • social media icons (optional)

 

Regarding the visual design, I personally prefer to keep it simple. You can get some inspiration in this article.

 

Hope this helps!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


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5 Replies 5
karstenkoehler
Solution
Hall of Famer | Partner
Hall of Famer | Partner

Adding and removing links from footers - Promotional / Transactional

SOLVE

Hi @ChrisChiha,

 

If you want a lot of flexibility, you could follow the steps that we discussed a few weeks back here. (Let me know if any follow-up questions have come up.)

 

With an Enterprise subscription, you can also easily set up multiple footers in the settings. These will enforce a specific order of the fields and don't give you the flexibility described above.

 

In terms of the footer content itself, I would keep these simple. If we're talking building blocks, I'd think about:

  • a short note on the context of this email, e.g. "You're receiving this email because" (optional)
  • the CAN-SPAM email information (Company name, address etc.)
  • unsubscribe and/or manage preferences link (not needed in transactional email)
  • social media icons (optional)

 

Regarding the visual design, I personally prefer to keep it simple. You can get some inspiration in this article.

 

Hope this helps!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

ChrisChiha
Top Contributor

Adding and removing links from footers - Promotional / Transactional

SOLVE

Hello @karstenkoehler,
 
Thank you for your reply.
 
I though there was a different way to do for enterprise.
The problem that i am facing is, i did create the footers the way you mentioned in our previous thread, but the personalization tokens are always reading from the main footer which is for the country x.
 
For example, i have a footer for France, and another one for UK region.
My question here would be, how can i create footers that will read from a footer associated to a specific country ?
 
So the structure would be :
For Spain => Transac, promo, partner.. | Footer in spanish +Spanish address
For UK => Transac, promo, partner.. | Footer in english + UK address

  

Thank you !

karstenkoehler
Hall of Famer | Partner
Hall of Famer | Partner

Adding and removing links from footers - Promotional / Transactional

SOLVE

Hi @ChrisChiha,

 

The tokens should pull the information for the address selected in the Settings tab of the email. Scroll down a bit and you should be able to select an office location. These are the addresses from the multiple footer settings:

 

karstenkoehler_0-1644909816969.png

Best regards!

Karsten Köhler
Digital Marketer | HubSpot Freelancer | CRM Consultant

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

ChrisChiha
Top Contributor

Adding and removing links from footers - Promotional / Transactional

SOLVE

HI @karstenkoehler,


Thanks, it worked 🙂 
 
Update:
Regarding the module, i was able to show footer according to the country selected in the email setting.

PamCotton
Community Manager
Community Manager

Adding and removing links from footers - Promotional / Transactional

SOLVE

Hello @ChrisChiha, Happy Monday! 

 

I would like to add some top experts to this conversation.

Hello   @karstenkoehler @DavidDennison @Bryantworks any recommendations to @ChrisChiha matter?

 

Thank you,

Pam

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