Email Marketing Tool

tjackson
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A/B Email Test

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When sending an email with an A/B test, do you have have to send both versions seperately or will it automaticllay send both A/B versions at the same time?

Thanks 

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Phil_Vallender
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A/B Email Test

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Hi @tjackson

 

If you are using the AB testing feature in HubSpot Marketing Pro or Enterprise, the system will automatically send each variation simultainiously to a segment of your audience, monitor the performance for a set time, then send the winner to the remaining contacts. 

 

If the audience size is less than 1000, HubSpot will send each version to 50% of the audience, rather than test then select a winner, as the sample size is to small to be confident in the result. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency

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Phil_Vallender
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Participante de valor | Parceiro Diamante
Participante de valor | Parceiro Diamante

A/B Email Test

resolver

Hi @tjackson

 

If you are using the AB testing feature in HubSpot Marketing Pro or Enterprise, the system will automatically send each variation simultainiously to a segment of your audience, monitor the performance for a set time, then send the winner to the remaining contacts. 

 

If the audience size is less than 1000, HubSpot will send each version to 50% of the audience, rather than test then select a winner, as the sample size is to small to be confident in the result. 

 

Hope this helps.

Phil Vallender | HubSpot Website Agency
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